RadioOn TV: Vietnam’s Music
And Entertainment Channel
For New Generation
Role: Brand Designer
Radio On TV is a Vietnamese music and entertainment channel that redefines how audiences connect with contemporary culture. Launched on May 12, 2024, the channel is the result of a visionary collaboration between Vietcetera, SpaceSpeakers, BEAT Network, and Dentsu Redder. Designed for the digital-savvy generation, Radio On TV delivers programming that blends music, lifestyle, talk shows, and visual creativity into a seamless, always-on experience.
Radio On TV serves as a cultural hub where Vietnamese music, lifestyle, and youth expression converge. Its updated model prioritizes quality over quantity, offering scheduled releases of shows and thematic series across platforms, especially YouTube.
The visual identity is supported by a system of soundwave patterns that are lively, random, vibrant, and urban. These patterns are used for playlist covers curated by Radio On TV. Each cover has its own unique style—just like music, which spans many genres and knows no limits. It's all about going with the flow and enjoying the experience.
Animation video.
